zyke

Zyke, 2024. An AI marketing agent, now an archive.

It learned a brand’s voice, watched what was trending, and did the work.

You gave Zyke a brand. It read the brand’s website and social accounts, worked out how the brand talked, found what was trending that morning, and came back with finished posts and generated images. If an image was wrong you pointed at the part you wanted changed and typed a sentence. Three of us built it at IIT Kharagpur in 2024. This page is the record.

A red scooter throwing sparks past India Gate at sunset. One letter wrong in the whole picture.
Every word correct, twice, in two different type treatments, plus a clean logo lockup in the corner. Compare this to the September mission control room.
Six bottles on a Stars and Stripes, lit like a product shoot. Every label spelled correctly.
Confetti, a lit arena and a shoe in focus with the athlete deliberately thrown out of focus behind it. That depth of field was asked for and delivered.
A different register entirely, rendered as a 3D cartoon, with the headline and the sub-line both correct.
Half brewery, half editor, one chimp holding the sign. Brewing The Perfect Code, spelled exactly right.

Six posts Zyke came up with on its own, for four brands it had never been told anything about beyond a website address.

Contents

Eleven sections, all closed. Open the ones you want.